CareerBLUE ELEPHANT 2025 - NOWLead of Visual CreativeCampaign 

The Pull- “Oh! Something’s pulling me in” 2026 Campaign 
Creative Direction 


Creative Content

Acitve


Creative Event

BLUE ELEPHANT EXPERIENCE - SERIES 001 
Creative Direction


Web Design Direction

OKOK services

Media

Sphere media co-work

Participations

TBC



SHOWARTSPACE 2022 - 2025Visual Director / Founder
Magazine

Cosmopolitan — Editorial / Styling Visual
GQ — Editorial / Styling Visual
Noblesse — Art Now Editorial / Styling Visual 1st Look — Editorial / Styling Visual
PAP — Editorial / Visual & Art & Styling
Maxim — Advertising Visual / Styling Visual

Among Others


Music Video & Media Project

Stray Kids (JYP) — “Truman” MV (Felix & Han) / Cast Styling Visual
Lee Chan-hyuk (YG) — “Panorama” MV / Cast Styling Visual
Saturday (SD) — Music Video/ Styling Visual & Costume Design
Kik5o (MAINSTREAM) — Album & Content Projects / Styling Visual
Wedemboyz — “The Rain” MV / Styling Visual 1MILLION Dance Studio / Styling Visual & Costume Design
TO1 / Styling Visual
Mnet — M Countdown / Styling Visual
KBS — Music Bank / Styling Visual
ENA — House of Girls / Styling Visual
DINGO — Dingo Freestyle Live / Styling Visual YouTube — Small Room / Styling Visual

Among Others


Brand

L’Oréal Paris 2025 Fashion Trend Presentation & Exclusive Fashion Show Styling & Visual Direction BLR — "Group Dynamics" Campaign 2024 / Visual Direction (End-to-End) BLR — Seoul Fashion Week Runway Teaser / Visual Direction (End-to-End) OPENING PROJECT — Main Campaign / Visual Direction (End-to-End) OPENING PROJECT — Black Album Campaign / Visual Direction (End-to-End) RARETYPE — Campaign / Styling Visual XIYOBALL — Rhythm 2 / Seasonal Graphic Design XIYOBALL — Campaign / Styling & Visual Direction ET — Brand Consulting / Brand Visual Planning GITA — Fantasy Campaign / Visual Direction (End-to-End)

Brand Consulting

Among Others



YOUSER 2018 - 2022Head of Design & Art Director
Collections (Lookbook) - Visual Direction

Visual Direction and Creative
23 Resort Collection
22 AW Collection
22 AW Campaign
22 Pre-Fall Collection
22 SS Collection
22 Resort Collection
21 AW Collection
21 Pre-Fall Collection
21 SS Collection II
21 SS Collection
20 AW Collection
20 AW Collection II
20 SS Collection
19 AW Collection
19 SS Collection


Runway (Fashion Show)

22 SS Runway — “8. Melange Club” Hong Kong HKTDC × Dr. Martens
20 SS Runway — “Future Fakes” Milan Fashion Week × VOGUE Italia
20 SS Runway — “Future Fakes” Seoul Fashion Week × Gentle Monster, Nike
19 FW Runway — “19” London Woolmark Prize
19 FW Runway — “19” Seoul Fashion Week
19 SS Runway — “Merchandise” Seoul Fashion Week 18 FW Runway — “DE Construction” Seoul Fashion Week


Fashion & Graphic Design 

Participation across 13 main seasons (Main collections only) 18 FW, 19 SS, 19 AW, 20 SS, 20 AW, 21 SS, 21 Pre-Fall, 21 AW, 22 Resort, 22 SS, 22 Pre-Fall, 22 AW, 23 Resort


Presentation (Offline Event)

Dazed
Printemps
Boontheshop
Duier
HKTDC
Space



Co-work (Partners)

Advertising / Visual Campaigns New York Times Square digital campaign advertisements

Publications

Vogue, W, ELLE, Dazed, i-D, L’Officiel, Grazia, V Magazine, GQ, Allure, Nylon, Noblesse, Singles, Nowfashion, Fucking Young, Avenuel, Bling and others

Artists

BLACKPINK, BTS, aespa, BIBI, (G)I-DLE, 2NE1, ITZY, among others

Global Business Partners

Opening Ceremony, Farfetch, Henrik Vibskov, Voo Store, Leclaireur, WDLT, Fred Segal, Printemps, Galeries Lafayette, Moda Operandi, Net-a-Porter, SVD, Beaker, BoonTheShop, United Legend, Bienvenue, Cornershop, Alothman, Mynd Store, Shine, and othersBrand Partners Gentle Monster, Nike, Golden Goose, Spyder, among others






BA 2012 - 2018Majored in Fashion Design (2012-17) SSD
Fully Served in Military (2013-2015) ROKA
Work as a VMD / Store Part / Photographer / Fashion Internship for 3 years experience (2012-13 / 2015-16) FRESH
Education

Majored in Fashion Design At SSD (AD) 2012-17


Employee

JOYRICH/STYLENANDA - VMD/SALES PART


Another

Army Sergeant Expiration Discharge 2013-15



Language

Korean / English / Chinese




About

Choi InseokBased in Seoul, South Korea
realandrewchoi@gmail.com
@inseokcom




Co-workers (Experience)

Brand & Company
BLUE ELEPHANT / SHOWARTSPACE / YOUSER / BLR
OPENING PROJECT / XIYOBALL / RARETYPE
SPYDER / VOGUE / NOBLESSE / COSMOPOLITAN / 1ST LOOK / DAZED / GQ / YG / JYP ...ETC...

Artists
Stray Kids
Leechanhyuk
Itzy
Manon Bouquet
Yoonsungbin
Kik50
D-Hack
ETC
Etc
Adobe Package
Microsoft Package





Tools (Mac)

Design
Adobe Package
Capcut
HIGGSFIELD 


ETC

Microsoft Package


inseokcom works
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